Jack

Mulberry

“My Local” series

Mulberry’s AW19 collection is a dual celebration of individual style and the most beloved of British institutions: the pub. The campaign celebrates the diversity of modern Britain and aims to convey the sense of community, democracy and fun found at British pubs. To launch the AW19 collection, the luxury British brand is throwing three free parties at some of the capital’s most famous watering holes, to kick off their “My Local” series. They will be introducing some of their favourite artists, hosting an evening of live music with free drinks and food to match, plus reinventing the traditional pub quiz. To help spread the word about these exciting events, we teamed up with Mulberry on a colourful poster campaign which took over a number of our sites across London. To amplify the campaign even further we created a delightfully bold mural that took pride of place right in the heart of Shoreditch. Mulberry went on to share a video showcasing the poster campaign and mural on Instagram which received a combined total of more than 11K views. This summer, the humble pub experience is stepping up a notch.

CAMPAIGN INSIGHTS
  • Campaign for Mulberry to promote their “My Local” series
  • posters and mural
  • London
Mulberry “My Local” series muralMulberry “My Local” series muralMulberry “My Local” series mural

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