More than 50,000 people each year take to the streets of the capital to run the iconic Virgin Money London Marathon. Competitors include everyone from elite athletes trying to be the best in the world, to average Joe’s will run to raise money for charity in the best fancy dress money can buy. One thing is certain – it always brings the city together in a celebration of sporting achievement.
In 2018, sportswear giant New Balance renewed their sponsorship of the Virgin Money London Marathon, becoming the official clothing and footwear partner. Their collection offered an incredible range of running shoes and sportswear to suit each individual style and help everyone achieve their marathon goals. We were excited to work with Kinetic on the outdoor campaign for “Everybody’s race”, spreading the word on the street and along the marathon route with everything from 48 sheet billboards to 4 sheet takeovers.
- Campaign to promote New Balance London Marathon campaign
- Posters and billboards