The New Balance Furon 3.0 is the latest generation of the popular speedboat – worn by players such as Jesus Navas and Kevin Mirallas, these boots have been designed for those who chase the defining moment, the moment that changes everything. To attract the attention of football fans we created an eye catching special build on Shepherds Bush Road, promoting the new range. If people took a selfie with the billboard and posted it on Instagram or Twitter with the hashtag #ProDirectWin they went in the draw to win a pair.
- Campaign to promote New Balance Furon 3.0
- Special build
- Competition element