For the first time ever, an entire novel has been pasted up as a poster installation right in the heart of London’s creative community. We were delighted to collaborate with Vintage publishing on this industry first project to promote Timothy Snyder’s new novel, On Tyranny, which took over our Leonard Street site in East London. The unusual campaign was made up of 20 eye-catching posters – a mishmash of different typographic styles that were designed by the Vintage creative team and students from Kingston University. The campaign created a PR frenzy, featuring in the following publications: The Guardian , The Bookseller, It’s Nice That, Design Week, Penguin Random House.
- Industry first campaign
- An entire novel published as a poster installation
- PR coverage in several titles