Panasonic Lumix

8 x Life

To celebrate the launch of the new Lumix point and shoot camera, with a big zoom “8 x life”, we installed giant models of everyday objects in lifelike situations at street level across the UK. The models remained in situ for two weeks, to drive traffic to their facebook page. The campaign elements included experiential, outdoor, online and PR.

  • Campaign to launch the new Lumix camera
  • Giant installations of everyday objects in lifelike situations across the UK

Panasonic Lumix | 8 x Life, ManchesterPanasonic Lumix | 8 x Life, LondonPanasonic Lumix | 8 x Life, EdinburghPanasonic Lumix | 8 x Life, BirminghamPanasonic Lumix | 8 x Life, LeedsPanasonic Lumix | 8 x Life, Bristol