Jack

Red Bull Editions

Drink Launch

Jack worked with ‘We Are Social’ for their new client Red Bull, to support the recent launch of the new Red Bull drink ‘ Red Bull Editions’.

This drink has 3 new flavours: Cranberry, Lime & Blueberry. To celebrate the launch of the new drink, the client organised an exciting art project to bring to life the colours of the three Editions through the lens of Instagram – a platform that naturally lends itself to creativity and striking visuals.

To get involved, Red Bull fans were encouraged to shoot Instagrams with the hashtags #rededitionplease, #silvereditionplease and #blueeditionplease, and include @redbulluk in their caption to qualify their Instagram to appear in the Gallery over at redsilverblue.redbull.co.uk.

If a user’s Instagram makes it into the Gallery they qualified for a free for a can of Red Bull Editions to be sent out them to try. Also to give the most inspirational shots further exposure we used our credible outdoor space both in London and regional to showcase the best instagram photos.

CAMPAIGN INSIGHTS
  • Billboard campaign to promote the launch of the new drink ‘Red Bull Editions’
  • Included a competition element whereby Red Bull fans were encouraged to take photos using Instagram
  • Qualifying photos featured in a gallery on the Red Bull website with the best ones featuring on billboard sites


Red Bull Editions | Drink Launch
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