Polish high street giant Reserved returned for SS18 with another huge campaign. Following on from their successful autumn launch featuring Kate Moss, Reserved this time called upon the services of catwalk icon Cindy Crawford. The aptly titled “I Love You Cindy” 80s-style campaign is an ode to the ageless supermodel and returns the star to the decade that made her famous.
We loved bringing the bright and original artwork to the street, working with Miroma International on a London-wide poster campaign. The bold artwork shows you can make an impact with 4 sheet takeovers and great creative. We love you Cindy!
- Campaign to promote Reserved SS18 X I Love You Cindy
- Posters, takeovers, digital