Jack worked with global media agency Initiative on a brand campaign for Shinola. The brief was to come up with a solution to promote its product range but also draw attention to its store opening in London, targeting a creative and diverse audience.
Based on these requirements we decided to produce a striking wall mural right in the heart of Shoreditch that would really grab the attention of commuters. Shinola stands for skill at scale, the preservation of craft, and the beauty of industry. With this in mind, we made sure that the mural was uber sleek to reflect the brands ethos and style.