Tabasco sauce was founded way back in 1868 on Avery Island, Louisiana. The secret recipe for it’s famous sauce has been passed down from generation to generation, and today the company is still owned by the same family and operated on that very same island.
In 2018 Tabasco hit a milestone anniversary – 150 years of flavour. To celebrate they hosted massive food parties across the globe, including London, inviting top chefs and bartenders to deliver the best Tabasco recipes. We were excited to help Tabasco celebrate with 48 sheet billboard takeovers across London. Working with Kinetic, we spread the word on the streets with bright and bold eye-catching artwork that was an unmistakable nod to everyone’s favourite pepper sauce.
- Campaign to promote 150 years of Tabasco
- Posters and billboards