Jack

The Guardian

Hope is Power

The Guardian launched a vibrant new brand campaign titled Hope is Power, it’s first one in seven years. The aim was to rally readers and bring a sense of hope, even if it feels like nothing changes. We teamed up with the news brand to help them add some much needed sunshine across the UK using our poster sites as a platform to help spread the message. The thought provoking campaign featured on our sites in London, Manchester, Birmingham, Bristol, Glasgow, Sheffield and Edinburgh.

CAMPAIGN INSIGHTS
  • Campaign to promote Hope is Power 
  • 4 sheets, 48 sheets, take overs
  • London, Manchester, Birmingham, Bristol, Glasgow, Sheffield, Edinburgh
The Guardian Hope is Power poster campaignThe Guardian Hope is Power poster campaignThe Guardian Hope is Power poster campaignThe Guardian Hope is Power poster campaignThe Guardian Hope is Power poster campaignThe Guardian Hope is Power poster campaignThe Guardian Hope is Power poster campaign

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