Jack

The Lobster

UK Film Release

Ahead of its UK release,  Jack worked with Target Media to launch a poster campaign for the art house film, The Lobster. Described as cool, smart and dizzyingly funny, The Lobster is about how people come together to form couples, while others don’t in a weird and wonderful way.

For an unusual film you would expect unusual visuals to promote it. And that’s exactly what we’ve got – Colin Farrell and Rachel Weisz, moodily photographed in black and white, embracing…what exactly? Nothing at all. The quirky creative looked fabulous on our poster sites across the UK.

CAMPAIGN INSIGHTS
  •  Poster campaign to promote the release of The Lobster
  • Campaign elements: 4 sheets across the UK


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