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Tibet’s Secret Temple

Wellcome Collection

When the Wellcome Collection approached us to promote their new exhibition, ‘Tibet’s Secret Temple’, we took the opportunity to get super creative. With so many posters and adverts clamouring for our attention we wanted to engage Londoners with the new exhibition in an unexpected way.

The big idea was to commission #SecretTemple murals across street-level poster sites. We used eight of our sites across London and attributed each a word associated with the exhibition (Tibet, Secret, Temple, Body, Mind, Meditation, Tantric, Buddhism). We recruited eight local artists, asking them to interpret one of the words, and tasked them with producing a mural in their own unique style. What they created in just a few hours, was absolutely wonderful!

The commissioned artists were:

1. Tibet – Alex Mellon
2. Secret – Wil Stewart
3. Temple – Athene Greig
4. Body – Joe Cruz
5. Mind – Alexander Jameswood
6. Meditation – Thomas Slater
7. Tantric – Claudine O’Sullivan
8. Buddhism – Ruairi Fallon Mcguigan

CAMPAIGN INSIGHTS
  • Campaign to promote a new exhibition at The Wellcome Collection
  • Implemented a creative execution to engage people in an unusual way
  • Eight artists commissioned to create eight murals on billboard sites across London


Body - Joe CruzBuddhism - Ruairi Fallon McguiganMeditation - Thomas SlaterMind - Alexander JameswoodSecret - Wil StewartTantric - Claudine O’SullivanTemple - Athene GreigTibet - Alex Mellon
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