Earlier this year, and for the first time ever, Topshop and Topman released a joint creative campaign for their new range of denim. The campaign showed the models relaxing and lounging in their versatile denim wear. The new range also launched three new types of jean: the new boyfriend, wide and cropped straight.
We were excited to work directly with Topshop on the out-of-home campaign, with high impact takeovers and posters across London. The repeated creative looked amazing on our sites and left passers-by in no doubt of where to get their latest denim fix.
- Campaign to promote new Topshop and Topman denim range
- Posters and takeovers
- London based