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Travel #BYBOOK

pop up campaign

Penguin Random House celebrated holiday reading with their Travel #ByBook campaign, designed to take readers to new places. It championed books as the perfect travel companion – focused on 22 titles. To promote the campaign in a super fun way, we set up a playful holiday scene at Waterstones Trafalgar Square, which included gigantic books and comfy deck chairs. This was manned by a couple of friendly safari guides who were tasked with handing out samples featuring extracts from the key summer titles.

CAMPAIGN INSIGHTS
  • Campaign to celebrate summer holiday reading 
  • Pop up holiday scene with gigantic books and comfy deck chairs 
  • Waterstones Trafalger Square 


Travel #BYBOOK pop up campaign
Travel #BYBOOK pop up campaignTravel #BYBOOK pop up campaignTravel #BYBOOK pop up campaignTravel #BYBOOK pop up campaign
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