Jack

Trident

Dude, where’s my chicken?

In keeping with Trident’s PointlessFun.com mission to bring Pointless Fun to the world, Jack implemented a very unconventional campaign where the public could view and follow the lives of 13 star chickens online. Think Big Brother but for chickens! We built a chicken set with 6 different themed areas, put cameras up to capture the action and streamed this all live online. People chose their favourite chicken, followed it on Facebook and when it laid an egg, had the chance to fire a supersonic egg in realtime at a billboard in Barcelona.

CAMPAIGN INSIGHTS
  • Jack launched an unconventional campaign for Trident to bring pointless fun to the world
  • Think Big Brother but for chickens, where the public could view and follow the lives of 13 star chickens online


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