Jack

Underbelly

Edinburgh Christmas

Underbelly selected Jack Arts to drive awareness around their Edinburgh Christmas event in 2014 – a spectacular Christmas celebration, featuring a host of shows as well as ice-skating, markets and rides, including the Big Wheel and the 60-metre Star Flyer. The campaign consisted of a mix creative’s and a variety of outdoor formats, including lamppost wraps, widescreens and drums, to ensure Edinburgh’s residents and visitors were informed of all the different shows and performances taking place over the festive season. Jack Arts sought permission from Edinburgh council to place temporary structures in key, high footfall Edinburgh areas requested by the client. With over 3.6 million visitors and over 500,000 tickets sold, 2014’s festival was the most successful ever.

CAMPAIGN INSIGHTS
  • The campaign consisted of a mix creative’s and a variety of outdoor formats, including lamppost wraps, widescreens and drums, to ensure Edinburgh’s residents and visitors were informed of all the different shows and performances taking place at the event


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