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Viceland

TV channel launch

Viceland is the new 24-hour TV channel from Vice, covering personal perspectives when it comes to all the things that make up life – music, food, art, sex, drugs, fashion, film, sports and technology. It’s basically like current TV but on steroids. To help the new channel make a big splash about it’s launch in the UK, we put up a series of bold looking posters across the UK in areas to reach a young and creative audience.

CAMPAIGN INSIGHTS
  • TV channel launch 
  • Multi-format posters
  • Nationwide campaign 
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