• 24 April 2014

JACK worked with world-renowned clothing brand, Carhartt Work In Progress, to launch their new Spring Summer 2014 collection in key cities in the United Kingdom.

The iconic portrait imagery featured in the campaign was shot by creative mastermind and long-time Carhartt WIP collaborator – Alexander Basile – who also created a short film entitled NEON-ENDING for the launch.

A selection of our premium sites located in credible, fashionable locations with high footfall relevant to the brand’s audience of modern urbanites has been used to amplify the impactful campaign artwork outdoors. Using a combination of 4 sheet megasites, backlits and night shutters to bring the creative communications campaign to life, we especially love this strategic placement in our busy Manchester location opposite popular shopping centre, Arndale.