Own your power with The Darkest Minds

  • 9 August 2018
Darkest minds

We joined forces with Rapport to spread the word on the street about the release of a brand new super hero film, The Darkest Minds. Set in the United States, it follows a group of teenagers who are amongst 2% of young adults to survive a deadly disease– and in doing so develop superhuman powers. Locked in internment camps after being declared a threat, they must escape, find the other survivors and create a resistance.

The campaign ran throughout London as a 4 sheet campaign and was also posted in other major UK cities including Birmingham, Manchester, Sheffield, Leeds, Bristol, Cardiff, Edinburgh and Glasgow. Featuring a cast including Mandy Moore and Amandla Stenberg, each 4 sheet poster highlighted a different one of our heroes, and gave passersby a little insight into what to expect from the film.

For more on The Darkest Minds visit the website.

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Our Work

Take a closer look at the ideas we’ve pioneered, campaigns we’ve implemented and our creative approach to out-of-home marketing.