Getting brief with Acne Studios

  • 22 October 2014
Getting brief with Acne Studios

Jack was approached by Acne Studios to help promote the launch of their new range of low-key underwear for men and women. Creative Director Jonny Johansson’s passion for art, photography and fashion has led the company to its eclectic ranges and use of materials, and undoubtedly to the latest campaign being shot by the young American photographer Ryan McGinley.

The poster campaigns were supported by a series of six short films featured on the fashion house’s website here.

Creative Director, Jonny Johansson, commented on the collections saying: ‘Underwear should be beige or skin-coloured because I prefer no underwear’ which gives a clear insight into not only the collection, but also the choice of images for the recent campaign. The brand has also vowed to ensure that 20% of all fabrics used to create their ‘never-out-of-stock’ products are made from environmentally stable materials and organic cotton.

With a number of unusual collaborations already under their belt (so to speak) including bike manufacture, Bianchi Bicycles and a book with Lord Snowdon, we look forward to seeing what will be next.

Getting brief with Acne Studios