Your Space Or Mine
In ‘Staying Apart, Always Together’ we see set against a rising sun the silhouette of two figures standing apart. Their shadows, however, are holding hands like a couple, like friends or family. Pre-quarantine this poster might’ve seemed a tad saccharine but its clear message and tender sentiment will be seen by many passers-by as pretty heart-warming right now.
In a more elaborate work Cozier honours the dedication and fortitude demonstrated by people working throughout the NHS. With a nod to the aesthetics of socialist realism his ‘National Hero Service’ design shows a nurse draped in a blue flag bearing either the health service logo or a map of the world. She’s wearing a face mask, her long hair is blowing in the wind, the strapline praises ‘Courage In The Face Of Adversity.’
Cozier’s pink, black and white posters ‘Stay[IN]g Happy’ impart their message with great visual economy. A respectful, physically distanced ‘Namaste’ gesture of salutation overlays a pared down graphic representing home. Will this considerate expression, dubbed the ‘COVID handshake’, persist in the future beyond its traditional Hindu or yoga usage? Or will we stick with the more prosaic elbow bump? The design cleverly references the importance of both spiritual and physical positivity. We bow to both and each other’s wellbeing.