Dress Normal for GAP

  • 4 October 2014
Dress Normal for GAP

Jack recently worked with Talon Outdoor to position posters across our key London sites promoting the latest Gap campaign, Dress Normal. Featuring, Mad Men’s, Elisabeth Moss, Girls actress Zosia Mamet, Angelica Huston, Michael K Williams from Boardwalk Empire, True Blood’s, Luke Grimes and Hunger Games Jena Malone. The campaign depicts the stars being ‘normal’ and wearing the clothes in what has been fashioned as ‘Normcore’, the unisex fashion trend characterised by wearers that do not wish to be distinguished by their clothing.

Shot by Glen Luchford who was also the photographer behind the recent Rag & Bone campaign starring Winona Ryder and Michael Pitt and executed by Jack across London – Read more here.

The campaign was also supported by a series of promotional films created by Academy-Award nominated director, David Fincher, whose film credits include Fight Club, House of Cards and the upcoming Gone Girl. Watch them all here.

Dress Normal for GAPDress Normal for GAP