Johnnie Walker Red

  • 30 May 2014
Johnie Walker Red

JACK was recruited by media agency, PS Live, to support the ‘GO BOLD’ Johnnie Walker Red campaign. The activity forms part of a wider campaign that sees the whisky brand launch its new serve with ginger ale through broadcast, digital, social media, murals, guerrilla tactics and a bespoke microsite.

Our portfolio of owned sites were an ideal out of home advertising solution because of their close proximity to popular drinking hubs, clubs and live gigs – thus providing a platform for the campaign in catchment areas with high footfall of the desired target audience. The media placement in London and Leeds generated approximately 33,162,500 and 7,350,000 Opportunities to See (OTS) respectively, creating cut-through with the impactful creative and overarching campaign messaging.