It’s time to sleep out to End Youth Homelessness
This week, End Youth Homelessness launched their latest Sleep Out campaign, promoting their annual national event which is expected to raise around £1.5 million for the charity. We are proud to once again to show our support and spread the word across the UK with poster sites in London, Manchester, Glasgow, Edinburgh, Cardiff, Sheffield and Bristol.
The event challenges participants to spend the night sleeping out, swapping their bed for a sleeping bag – all in the name of raising money for homeless and disadvantaged young people. The idea for this year’s campaign, from creative agency WCRS, stems from the realisation that Sleep Out is a night of two halves. At first it feels like a team-spirited feel-good event, but then the harsh reality of sleeping outdoors in the UK winter sets in. The posters, which were illustrated by lettering artist Oli Frape, highlight this juxtaposition with a typographically-led design. The vivid-toned positive spin on the night is shadowed by a more muted and negative version of events – alluding to the challenging nature of Sleep Out.
EYH is a UK wide movement, bringing together local charities to tackle youth homelessness on a national scale. Sleep Out’s 16 UK-wide events in October and November are expecting more than 3,000 people to take part in support of some of the 86,000 young people that experience homelessness in the UK every year.
To find your local event and sign up to Sleep Out, visit: www.eyh.org.uk.