This ain’t about just music

  • 4 December 2014

It isn’t the first and it won’t be the last film to trace the story of an East Coast rapper done good, but this latest documentary film attempts to reach beyond the usual self-indulgent nature and bring to light the social context behind the iconic albums creation.

Celebrating the twentieth anniversary of his groundbreaking debut album, Illmatic, rapper NAS documents his journey through one of New York’s most diverse boroughs, Queensbridge, via archive footage, photographs and interviews with his musical peers including, Pharrell Williams, Alicia Keys and producer Large Professor, who is credited with discovering the rapper. The film follows him from growing up with his jazz musician father, enlisting his best friend and neighbour Willy ‘Ill Will’ as his DJ, to being signed by major record label, Columbia Records, at only 19. The rapper talks about finding ‘the perfect out’ and how it was ‘about more than just the music’.

While some have claimed that the success of his debut album was both a gift and a curse, with all subsequent albums being measured against its huge success and critical acclaim, the rapper has gone on to sell more than 25 million albums worldwide.

Watch the trailer here http://bcove.me/h7soxt96

The film is available on iTunes now http://timeisillmatic.com/