Time to play!
As gamers across the country are flexing their thumbs and braving the winter chill to queue in anticipation of the Sony PlayStation 4 release, Jack has been very busy behind the scenes.
For the launch of the PS4 Jack helped create even more buzz and excitement through special builds at high footfall locations around the UK.
An oversized PlayStation boxed was installed at the Bullring Birmingham & Liverpool One shopping centre. Foam PlayStation symbols mysteriously deployed from the box floating into the atmosphere generating intrigue from passers-by.
Consumers were encouraged to capture and share photos of the symbols as part of the “I See Symbols” competition for the chance to win a PS4.