JACK Agency often collaborates with a network of media planning and buying agencies to help deliver creative outdoor solutions for their clients. On this occasion, we worked alongside the good people at MJ Media for iconic footwear brand, Vans.
Tapping into our global network we delivered a tactical campaign to meet the brief: drive brand awareness and increase footfall to Vans retail stores in Munich. Managing all elements including print, distribution and placement, the Munich team rolled out an authorised flyposting scheme in relevant, high-density areas in the city centre.
The final result is a testament to our heritage – quite literally putting the word on the street – taking engaging, visually compelling brand propositions and placing them in the urban landscape.