#We are NYC

  • 13 August 2014
#We are NYC

Jack’s latest out of home advertising campaign came courtesy of Multiply who asked us to bring a little NYC to London for DKNY’s latest collection inspired by the Big Apple.

Consisting of a set of posters depicting everyday New Yorkers, as well as some better-known faces, including Rita Ora and model Soo Joo Park, the campaign focuses on a set of New Yorkers and their love of NYC. Interviews with everyone involved have been posted on the micro site http://www.dknywearenyc.com, where people are encouraged to share their New York stories, moments or experiences via #WeAreNYC.

#We are NYC#We are NYC