Launching a fashion collection is no easy feat right now and predicting what people might want to wear in such an unusual winter is even harder. Armani Exchange’s Fall/Winter collection and #AXfw20 campaign is a crisp, casual selection of black and white pieces punctuated by bright items to bring colour to our winter wardrobes. The loungewear taps into our slightly lazier inclinations right now, with sweaters and jeans to keep everyone stylish even at home.
To promote the collection, Armani Exchange took to our billboard sites across London in Southwark, Hackney, Camden, Islington and Tower Hamlets. The takeovers feature images of models, shot in classic black and white by photographer Adriano Russo. Accentuated by the A|X logo, the billboards read, “You. Me. Us.”
- Campaign to promote #AXfw20
- 48 sheets, takeovers