# Today Is

The ASOS #TodayIs campaign was designed to generate awareness and change perception of the brand as a daily fashion destination for everyday fashion advice, inspiration and trends. Jack was approached by ASOS due to our poster sites in cool, credible hubs near university campuses and asked to create a spooky interactive Halloween campaign.

The sites utilised included a range of relevant mega-sites in key UK locations, as well as developing three mural sites specific to young Halloween revellers. The aim of the sites were to encourage potential consumers to stand in front of the themed posters, snap their scary selfie and share it using Instagram and the hashtag #TodayIs for a chance to win ASOS prizes.

  • London, Manchester, Sheffield and Birmingham
  • All sites chosen were street level and within close proximity to city centres, gig venues and retail sites.

ASOS | #TodayIs
ASOS | #TodayIsASOS | #TodayIsASOS | #TodayIs