While in lockdown, those of us without live-in partners have had to forego dating and casual sex in order to keep everyone safe. That’s been far from easy, and upon finding out that 37% of singletons have been masturbating more than usual – an average of once a day every day every week – Badoo decided to thank them for their selfless commitment to the cause.
Badoo teamed up with artist Alice Skinner and creative agency The Romans on a series of cheeky colourful illustrations about, erm, self-love accompanied by wartime-style slogans: “flick for victory”, “keep calm & carry on wanking” and “keep the home fires burning”. We put the art up in our poster sites across the city, thanking brave Britons for their hard work keeping everyone safe and sound.
- Campaign to thank British singletons