Everyone’s favourite London DC was back on our screens in early 2019. Idris Elba’s Luther returned for a fifth season with the gritty BBC crime drama promising even more of the grisly twists and turns that have made the enigmatic detective so popular. Working with Havas Media, we spread the word in Luther’s own stomping ground with a huge takeover across London encompassing everything from 96 sheet billboards to 4 sheet posters everywhere from Hackney to Camden. The campaign also ran in Birmingham, Manchester, Glasgow and Cardiff, spreading the word on the street throughout the UK of Luther’s return. To top it all off, we created a huge vinyl mural in the heart of Shoreditch emblazoned with the slogan “this will hurt” – undeniable evidence that the BBC’s prime detective was back and bigger than ever before.
- Campaign for BBC Luther
- Posters and vinyl mural