Jack

Carhartt

WIP

Known for their timeless and quality workwear-inspired pieces and neutral colours, Carhartt WIP regularly release cool collections that translate easily to different seasons. For their updated winter collection, the brand dropped thick coats, puffer jackets, wax jackets and sweaters designed to keep the heat in while maintaining a stylish image. Featuring updated heat technology, the pieces don’t just look good, they work.

To launch the collection, we took Carhartt WIP to the streets with a series of billboards featuring effortlessly chill models wearing the warm clothes. Overlooking the streets of London, the billboards made a statement being shared on Carhartt’s official Instagram.

 

CAMPAIGN INSIGHTS
  • Campaign to promote Carhartt WIP winter collection
  • Billboards, Takeovers
  • London

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