We don’t often associate the colder, darker months with bright colours, but that’s all a matter of perspective – as C.P. Company is keen to show. The brand recently dropped their anticipated AW20 collection, and it’s a bright spark in a bitter season: thick, comfy jackets in bright, cheerful reds and autumnal greens.
To help spread the word about the collection, particularly the ultra-snug Dyneema jacket, C.P. and their agency PRESENT wanted our help. Their poster campaign took to the streets of London and Manchester, featuring poet and musician James Massiah grinning while wearing the red jacket. We wanted to do something a little extra special, too, so we projected Massiah unveiling the jacket against Hackney Empire.
CAMPAIGN INSIGHTS
- Campaign to promote C.P. Company’s AW20 collection
- Posters, billboards, takeovers, projections
- London, Manchester
