C P Company is known as the original Italian men’s sportswear brand, it’s founder Mossimo Ostri was heralded as the ‘godfather of urban sportswear’ when he created the brand Chesters Perry in 1971. We teamed up with AKA to launch their spring summer 2020 collection. The campaign imagery features a larger than life model wearing one of their new iconic goggle jackets. The standout image was repeated on takeover sites and billboards around London.
- Campaign to promote Spring Summer 2020 collection
- 4 Sheet takeovers and Billboards