Jack

Estrid

Supporting female empowerment and our planet

Estrid is a shaver brand like none other. Rather than promoting unnecessary removal of body hair, Estrid is a female-first brand that aims to empower women to decide exactly what they want to do with their hair while providing the best way to do it. Their pastel-coloured shavers are innovative and functional, with subscription options that keep shaving affordable.

To promote their shavers and build awareness, we collaborated with Estrid on a number of billboards and takeovers. Featuring a woman with half of her armpit unshaved alongside the brand name on a pastel background, the ground breaking adverts show Estrid sticking to their feminist message and making a statement on the street.

CAMPAIGN INSIGHTS
  • Campaign to promote Estrid shavers
  • Posters and billboards
  • London
Estrid Supporting female empowerment and our planet - Poster campaignEstrid Supporting female empowerment and our planet - Poster campaignEstrid Supporting female empowerment and our planet - Poster campaignEstrid Supporting female empowerment and our planet - Poster campaign

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