Jack supported Don’t Panic in the delivery of the out of home elements for the recent giffgaff campaign, launched to introduce a new strap line: “We’re all the boss”. The aim was to highlight the freedom giffgaff offers it’s members (that’s what they call their customers) by featuring everyday people, being the boss. Jack reinforced this with strategically placed out of home advertising in London, Manchester, Cardiff, Leeds and Birmingham over two bursts: the first driving home the campaign CTA and the second populating the space with exclusive artwork that members could take away. The latter saw the brand use social media as a tool to mobilise members, sending site locations on their official Twitter account.
- London, Manchester, Cardiff, Leeds, Birmingham
- All sites chosen were at street level, relying on JACK’s extensive portfolio to deliver a hard hitting campaign that supported the requirement for megasites and site takeovers only. All selected sites were in close proximity to drinking hubs, live music venues and city centres with a high footfall of the target audience.
- OTS 80,565,550