Givenchy are no strangers to offering up free tickets to their shows. Last season, fans were encouraged to find “Wanted” cat posters around London to win their seat and, in September 2018, the iconic brand led devoted followers on a similar city-wide hunt to secure those golden tickets.
Across the streets of London and Paris, Givenchy logos (in the form of clings) started to pop up on the streets. The fashion powerhouse then promoted a competition on Instagram and Twitter (receiving over 22k likes), which encouraged passersby to snap pictures of the logo and upload them to their own social channels using the hashtag #GivenchyFamily. From the three best photos uploaded, three lucky winners were then chosen to attend the Paris show – creating a huge buzz on social and promotion for their latest collection before it was even unveiled.
- Campaign to promote Givenchy’s Fashion Week campaign
- London and Paris