Grime icon Skepta has teamed up with rum brand Havana Club on a bottle design that incorporates their shared values. After visiting Cuba in 2019, Skepta apparently found links between Yoruba culture and Afro-Cuban spirit, like the importance of bringing people together, joyful energy, and creative essence. Inspired by the Cuban concept of ACHÉ, the “creative, universal spirit that binds all of us”, Skepta created a bottle that features traditional Nigerian symbols, textiles and drums.
The beautiful blue bottle is stunning, but it also gave back to the local community by dropping exclusively in corner shops, giving Londoners a boost when they needed it most. As Havana put it, “these stores are more than just places to buy goods; they are familiar checkpoints at the heart of every neighbourhood, playing an integral role within the locales they serve.” To promote this important, community-led collab, we worked with Havana to put up posters and billboards across London, Manchester and Birmingham, featuring Skepta outside a corner shop alongside a picture of the bottle.
- Campaign to promote the Havana x Skepta collaboration
- Posters and billboards
- London, Manchester, Birmingham