Jack

Hobgoblin

The unofficial beer of Halloween

This Halloween may have looked pretty different to what we’re used to, but we didn’t let that ruin our fun. Hobgoblin, best identified by the eponymous little monster on its packaging, has long been incidentally associated with the spookiest holiday. This year, they wanted to make it semi-official.

With billboards in darkest black and pumpkin orange, we took to the streets to take over London, Manchester and Birmingham. But these weren’t just any billboards – they were special builds, appearing normal by day and lighting up at night with spooky UV lights and neon paint. Creepy! Don’t forget it’s best sipped in the dark.

CAMPAIGN INSIGHTS
  • Campaign to promote Hobgoblin at Halloween
  • Special build, posters
  • London
Hobgoblin - The unofficial beer of Halloween - Outdoor campaignHobgoblin - The unofficial beer of Halloween - Outdoor campaignHobgoblin - The unofficial beer of Halloween - Outdoor campaignHobgoblin - The unofficial beer of Halloween - Outdoor campaignHobgoblin - The unofficial beer of Halloween - Outdoor campaign

You might like this.

Top