Breakout literary star Yaa Gyasi has released her stunning debut novel, Homegoing – a story about two sisters with two very different destinies. It provides an unflinching portrayal of the slave trade, exploring its impact down the generations, from 18th-century west Africa to the modern-day US. To highlight the launch of Gyasi’s much anticipated debut we created two flowery special builds to capture the attention of people on the street – the artwork was designed to reflect the front cover of the book.
CAMPAIGN INSIGHTS
- Book launch
- Special build execution
- London based
