Jack were proud to work with British retailer Karen Millen on the launch of the autumn / winter collection for 2014.
Starring actress Sophie Turner from the hugely popular TV series, Game of Thrones, the campaign utilised Jack’s extensive large poster billboard sites, targeting retail hubs and areas of high footfall, along with sites close to Karen Millen Stores and the popular East London Westfield Shopping Centre.
Visitors to the Karen Millen site could also view a short film, The Journey, following the star of the campaign, Sophie Turner, as she travels the streets of East London.
“We wanted to celebrate London as a dynamic, fashion capital and reflect the idea of our provenance which is central to our brand; all our garments are drawn and created here in our Shoreditch based atelier.”
Gemma Metheringham, Chief Creative Officer at Karen Millen.
