Locke’s new Bermondsey “aparthotel” promises to be the perfect in-between: a place you can sleep, eat, play, work, and just mix it up a bit for anywhere from a night to a few months. With gorgeously designed studios and suites, Locke has been called by one reviewer, a “self-sufficient hideout for the Airbnb generation.”
To help get the word out about their new Bermondsey location, one of a number of new openings in the next few years worldwide, Locke took over our poster sites in Vinegar Yard and London Bridge. Alongside millennial pink posters and photos that evoke the homely laziness of their spaces, the slogan “where home meets hotel” just about sums it up.
- Campaign to promote the new Locke Bermondsey hotel
- 48 sheets, 96 sheets, takeovers