We were delighted to work with Rapport on bringing the taste of Madrid to Hackney with Mahou beer. By combining multiple sites of varying sizes, from 4 sheet to 48 sheets, we created an incredible takeover in Shoreditch – aided by the vivid red and yellow artwork of the popular Spanish beer.
The multi-angled feature of the site ensured high impact on passersby, while the colourful nature and imagery of this work evoked the excitement of summer.
CAMPAIGN INSIGHTS
- Campaign to promote Mahou beer
- Site takeover
- London
