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Minor Figures

Oat Milk

In recent years, there’s been a massive overhaul of the plant milk market. Where vegans, lactose intolerants and dabblers could once just have a splash of dusty soy milk to liven up their tea, there are now loads of fun m*lks out there that actually taste pretty good.

Minor Figures Oat M*lk, with its fun, whimsical packaging and modern marketing campaign, is one brand shaking things up. Designed to work perfectly with coffee even when steamed, it’s a game changer – so we worked with them to get the word out there. With billboard takeovers in London and Manchester, including Shoreditch, we might even have real milk devotees turning their heads.

CAMPAIGN INSIGHTS
  • Campaign to promote the launch of Minor Figures
  • 4 sheets, takeovers
  • London, Manchester
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