In recent years, there’s been a massive overhaul of the plant milk market. Where vegans, lactose intolerants and dabblers could once just have a splash of dusty soy milk to liven up their tea, there are now loads of fun m*lks out there that actually taste pretty good.
Minor Figures Oat M*lk, with its fun, whimsical packaging and modern marketing campaign, is one brand shaking things up. Designed to work perfectly with coffee even when steamed, it’s a game changer – so we worked with them to get the word out there. With billboard takeovers in London and Manchester, including Shoreditch, we might even have real milk devotees turning their heads.
- Campaign to promote the launch of Minor Figures
- 4 sheets, takeovers
- London, Manchester