Famous for its delicious peri-peri chicken, Nando’s offers something for everyone – from the extra mild to the all-out-wild. We teamed up with the beloved chicken chain to make dreams come true for Nando’s fans by launching a playful, out-of-home campaign across the UK. It was part of a wider rewards initiative, giving away free meals via giant Nando’s cards that were stuck onto our poster sites. To build anticipation and intrigue, the locations were kept secret, with teasers and hints shared across Nando’s social media. Fans who walked past the posters and fancied some free chicken could peel off the giant cards and claim the free meal at the nearest Nando’s. The campaign was a big hit with diners and, needless to say, it didn’t take long before all the cards were ripped off our poster sites.
- Campaign for Nando’s
- London, Manchester, Birmingham, Sheffield, Edinburgh, Glasgow, Cardiff, Bristol