Having recently landed on this side of the pond Rag & Bone were looking for an out-of-home campaign that communicated their premium brand positioning whilst also establishing them as a fashion label that understands and deserves a place on the street. Solace ownership of all sites was mandatory.
Jack planned and executed a multi-format campaign inclusive of: premium 48 sheets, flyposting mega-sites, 4 sheet street take-overs and night shutters. Ensuring impact and frequency in key fashion boroughs of East and West London.
Together with the beautiful photography of talented Glen Luchford a grey urban landscape was made over into an uber chic black & white piece of art.
